The Max Group, with a consolidated revenue of Rs. 24,134 Cr in FY2019, has a customer base of 9 million and operates around 340 offices in India. It comprises three holding companies and has a strong investor base including New York Life, KKR, and Vanguard. Max Financial Services, a part of the Max Group, is the parent company of Max Life Insurance, which is a joint venture with Mitsui Sumitomo Insurance.