GoCrossCampus, the flagship game of GXStudios, was a massively multiplayer, rivalry-based game that gained popularity among college students, reaching millions of players. The company later expanded its offerings with PickTeams, a team-based social gaming platform, and developed three new multiplayer games. In addition to college campuses, GXStudios also ventured into corporate teambuilding events. However, due to the recession and budget constraints, the company decided to wind down operations and license their intellectual property. GXStudios was one of the first companies to emerge from the Yale Entrepreneurial Institute, which continues to support startup companies.