The company's wireless camera sits on a fishing line and has a stabilized, waterproof design that allows anglers to record events beneath the surface. The camera is suitable for trolling, cast-and-retrieve, and bottom fishing in both salt and freshwater environments. GoFish Cam was founded by two brothers in 2014, and their goal is to provide anglers worldwide with the ability to share their captured videos with friends and family through social networks using the GoFish Cam App.