The platform has a library of customizable, prebuilt components specifically designed for e-commerce operations and marketing teams to pull in data, combine and transform it in bulk, and automatically take action. It has a simple drag-and-drop interface that helps teams pull in live data from anywhere, transform data and push it automatically into a third-party tool, export it into a file, or trigger actions like sending emails or texts. Parabola empowers teams to build their own internal tools, without engineering, increasing productivity and efficiency for all.