Marshmallow is an insurtech startup that aims to disrupt the insurance industry by offering affordable and instant insurance products. They have their own insurance company, giving them control over the entire value chain from sign-up to claims. With a focus on delivering an exceptional customer experience, Marshmallow plans to expand beyond car insurance in the UK and offer multiple insurance products in different countries. They have raised over $100 million from top-tier investors to support their mission of making insurance more inclusive and beneficial for everyone.