The company provides a platform which engages tweens with a social game where kids make friends, play games, and explore new places with other players. SuperSecret.com is designed for tweens who are too old for Club Penguin or Webkinz but too young for World of Warcraft or Facebook. The company actively involves tweens in product design to create an engaging experience available online. Its proprietary World Builder™ platform allows SuperSecret to quickly and easily expand game content to keep up with the imagination and skills of its tween audience.