The company, founded by Carole Juge Llewellyn, provides a range of skincare products for babies and pregnant women. Their offerings include wash gel, moisturizer milk, and maternity products, all made from natural ingredients to ensure no side effects on the skin. With a commitment to quality and sustainability, Joone integrates French artisanal craftsmanship in their production process while maintaining a strict no-nasties policy. All products are manufactured in France, keeping their carbon footprint minimal. Since its launch in 2017, Joone has gained significant popularity among parents in France and worldwide.