The company aims to fill a significant void in the cable news market by providing culturally-specific content for African American viewers. Despite the growth of cable television channels, there are currently no networks dedicated to serving this demographic. Black Television News Channel seeks to tap into subscription television's most profitable market by providing news, information, and educational content focused on the interests and needs of African Americans. The company's multi-platform approach will allow viewers to access their content through a variety of mediums, empowering the black community with a unique and valuable resource.