The platform, formerly known as Finnest, provides established SMEs with an alternative access to the capital market and allows investors to participate in private placements of financially sound enterprises. Invesdor's unique combination of corporate financing and crowd-investing is derived from book-building mechanisms used in corporate bonds, combined with marketing and loyalty effects found in the crowd. Through a reverse blind auction, investors offer corporations an investment and fix the annual interest rates themselves. At the end of the bookbuilding phase, companies select the most attractive offers with one click. Invesdor was founded in 2014 by ex-banker Günther Lindenlaub and ex-eBay manager Joerg Bartussek and is headquartered in Vienna, Austria.