Helpling is a subscription-based platform that connects customers with vetted and insured cleaners through a multi-stage selection process. Customers can easily book a cleaner through the website or app, while cleaners can access new clients and manage their work schedule. The platform charges a flat rate of £10 per hour and a fee for regular customers or one-time cleans. Helpling has expanded into ten different markets and has grown into an international organization with several brands under its umbrella, employing about 200 people across its headquarters and regional offices.