The company's platform enables people to trade their energy demand flexibility in energy markets, building a crowd-owned virtual power plant that responds smartly to inefficient grid conditions and promotes clean energy consumption. The platform rewards consumers for automatically turning off high energy usage appliances when energy is most expensive and polluting, enabling users to monitor the power usage of their electrical appliances at home. This is Demand Side Response on a residential scale that puts money in the pockets of consumers, saves cost for energy providers and helps everyone to reduce their carbon footprint.