The firm invests in start-ups at all stages of the lifecycle, from early to later stages, and supports entrepreneurs through strong affiliations with iconic Canadian brands such as Loblaw, Shoppers Drug Mart, and Selfridges Group. Wittington Ventures' multi-stage focus includes backing bold entrepreneurs in business and consumer products and services, healthcare, e-commerce, mobile commerce, and technology-based sectors in North America. Founded in 2019 and based in Toronto, Ontario, the firm champions innovation and works with start-ups to build the future.