Founded in 2004 in Tel Aviv, Israel by Roy Sebag, Essentia Equity Ltd. invests in both private and public businesses worldwide. The company's strategy is to identify undervalued companies with long-term competitive advantages. They have a particular interest in the FinTech and Financial Services sectors. Notable portfolio startups include PPDai. The fund typically invests in rounds with one participant and has been involved in less than two deals per year. While the company was founded in Israel, its most frequent investments are in China.