The company's creative collaboration software provides brands with a brief builder guide, creator profiles, in-app messaging, and API integrations, allowing them to select the desired team creators and launch a campaign. Popular Pays has a community of over 85,000 creatives who can help create and distribute advertising content quickly, including TV commercials, Pinterest Pins, TikTok ads, and influencer activations. By democratizing creativity, Popular Pays aims to help brands produce something worth sharing.