The platform enables users to create and manage campaigns using verified micro-influencers, resulting in campaigns that are 10 times more accurate. With over 60 niches and AI-powered validated data, Roundabout allows for simple, fast, and automated influencer campaigns. The tool is designed to be user-friendly, even for non-marketing experts, and allows users to find targeted micro-influencers, create effective briefs, set goals and budgets, and manage campaigns.