The insurtech company provides flexible life insurance policies that are cheaper, easier, and better than traditional providers. DeadHappy's platform offers insurance pricing based on current circumstances and the option to add or remove further coverage on a rolling basis. The company aims to change attitudes towards death and remove the taboo surrounding it by making life insurance jargon-free, fast, and without long forms or tie-ins. Customers can tailor their insurance to their preferences and cancel anytime with just one click. DeadHappy was founded in 2013 and is headquartered in Leicester, England.