Emerald Leasing finance & Investment Company is focused mainly on giving loans to credit worthy small and medium enterprises. The company has elaborate system of vetting any loan proposal. They study the financials, past track records and promoter’s credibility. The company have granted loans ranging from 5 Lakhs onwards. The effectiveness of this marketing strategy can be seen from the fact that the company did not have any bad debts. The company is also syndicating funds from various corporate clients & SME clients through various financial institutions. These clients are mainly sourced through referrals from various channels.