The app was founded in 2014 in New York, and aims to change the way mobile users view and interact with ads by making advertising interesting through efficient products, sleek design and superior value for consumers. Users opt-in to view ads on their lock screen in exchange for money, which can be applied to charity, an app store or cashed out. With over a million users and clients ranging from startups to the Fortune 200, Slidejoy's vision is to make mobile services, apps, and devices free for the world.