The firm prefers founders with a problem-solving vision and sees technology as an enabler rather than an end in itself. They invest in various sectors such as mobile, e-commerce, SaaS, social media, networking, and online marketplaces. They are flexible in terms of geography and have made investments globally, with a strong concentration in Australia and the US. They are part of BridgeLane Group and operate from Tank Stream Labs, Australia's leading entrepreneurial community and co-working space.