Bee7, founded in 2014 and based in London, is a platform developed by Outfit7 to help game developers acquire, engage, and retain high-value users. By delivering game suggestions at the right time and rewarding positive gaming behavior, Bee7 aims to increase user engagement and profitability for game developers. The platform operates as a re-engagement and cross-promotional tool, allowing users to discover new games within the titles they already enjoy playing. Through in-game advertisements and loyalty bonuses, Bee7 incentivizes players to return, stay, and spend in both the publishers' and advertisers' games.