The Helsinki-based company's Immersal AR Cloud SDK is a visual positioning and mapping tool that enables immersive AR experiences, including indoor navigation, product finding, multi-player AR games, and ads. The SDK is battery-friendly and massively multi-user, making it ideal for creating persistent and shared AR experiences. With a team of 10 AR experts, Immersal aims to provide developers with a better AR infrastructure to build immersive applications and experiences for gaming, retail, and more.