The company provides DNA-based animal traceability solutions for livestock and aquaculture industries, enabling retailers, processors, and producers to track their product and maintain its quality. Their DNA TraceBack®️ system is the most advanced food traceability platform in the world, accurately tracing beef, pork, poultry, seafood, and processed protein with 100% accuracy. IdentiGEN is now part of the MSD Animal Health Group, with offices worldwide and owned laboratories in Ireland, the UK, Switzerland, and North America.