Serve creates and manages zero-emission robots that deliver food, parcels, and groceries to customers in public areas. The company's mobile autonomous robots use self-positioning technology to navigate and partner with platforms and merchants to help local businesses expand their customer reach. Serve has raised $13 million in funding from investors such as Uber, 7-Eleven, and DX Ventures. The company was featured in TIME magazine's 100 best inventions in 2019.