The company offers a mobile coupon delivery, fulfillment, and analytics platform that integrates with various retailer point-of-sale systems to provide brands with product control and detailed analytics. Koupon's services help retailers secure additional brand trade spending and grow shopper engagement through personalized, channel-wide promotions. With over 4 billion offers delivered since its founding in 2011, Koupon is part of PDI, a leader in enterprise management software for the convenience retail and petroleum wholesale markets, and a member of the Koupon Network, which includes 30 of the top 50 c-store retailers and over 70 brands.