SparkReel offers solutions such as UPshow, an in-venue interactive entertainment and marketing platform, and Content Hub, which showcases fan-generated content. The company also provides features like simple sharing, dashboards, and host. With contest management, moderation, and analytics capabilities, SparkReel enables brands, agencies, and publishers to harness the power of user-generated content to increase brand awareness, grow earned media, and boost sales. Founded in 2013 by Adam Hirsen and Matt Gibbs, SparkReel is headquartered in Chicago, Illinois.