Zappedy's software applications assist brick-and-mortar merchants in comprehending customer behavior, attracting new customers, and keeping existing ones. By leveraging data from direct feeds and credit card aggregators, the company enables advanced commerce, entertainment, and mobile advertising experiences. These applications not only track customers' offline purchases but also take into account their online activities. In July 2011, Zappedy was acquired by Groupon, a group buying site, after providing services that helped local businesses market themselves online and track their customers' offline purchases.