The platform allows users to create shoppable style boards, share them with their friends and followers, and earn cash rewards for successful peer-to-peer recommendations. LetsBab has partnered with over 160 brands, including Farfetch, ASOS, and H&M, and supports 20 charities. The company's mission is to revolutionize the way Gen Z and Millennials shop and share online by creating a social-first approach to e-commerce and building a dedicated app for discovering, sharing, and buying products, similar to the experience of hanging out and shopping at a mall with friends.