The company is made up of technology enthusiasts who are excited about the potential for data-driven healthcare. They have partnered with various healthcare providers and facilities to gain access to a vast amount of data, including claims data, clinical data, and medical purchasing data. They use this data to determine the most effective procedures and medical devices for patients in a matter of milliseconds. They also fill in any knowledge gaps for their customers. The company's data sources cover a wide range of healthcare providers and facilities, as well as product categories and SKUs.