Velvica offers a comprehensive cloud commerce platform that automates the sales of cloud infrastructure and applications. It caters to distributors, telcos, data centers, MSPs, hosting providers, and system integrators. The platform enables instant launch for Microsoft CSP partners, offers subscription and metered billing, and includes a powerful reseller program. Velvica also provides self-service options for end customers and service providers, as well as reports and statistics for data-driven business decisions.