Creddly is a Stockholm-based company that aims to become the standard of social shopping. The app allows users to add new items from various sources, including photos taken on the street, web shops, magazine articles, and other people's lists. Creddly also offers a mobile shopping portal that lets users browse, wish, share, and shop any product from most online retailers and scan and shop from all ads everywhere. The app features a virtual popup store that increases conversion rates for retailers and revenues for print media. With Creddly, users can follow friends, get birthday alerts, share wishlists, and shop directly from their mobile devices.