Founded by two pain management physicians, Soovu Labs aims to provide a drug-free solution to help individuals overcome pain and get back to their lives and work. The company's pain relief system includes a rechargeable pod that emits precise heat pulses to stop the pain signal and produce a soothing effect, which can be worn discreetly throughout the day. In addition to the device, users receive personalized coaching, movement and flexibility exercises, and meditation and relaxation training through the Soovu app.