Using a combination of data science, Big Data and machine learning, Crosswise is able to map individual consumers across devices, identifying which PCs, phones, tablets, digital TVs and other connected devices are being used. This data is then used to improve the performance, click-through rates and conversion rates of mobile and desktop campaigns, as well as to provide cross-device targeted advertising and content personalization. With the potential for significant business growth, Crosswise's authoritative consumer device map is a valuable asset for ad tech vendors, consumer brands and premium publishers looking to optimize their digital marketing strategies.