By eliminating the need to download or install any apps, now.gg enables game developers to reach a wider audience and create new revenue opportunities. With millions of gamers playing over 1000 connected cloud games, now.gg is a popular destination for game developers and advertisers. The company's platform-as-a-service allows gaming communities to play games on any device or operating system, share games instantly on social channels, and make in-game payments through existing payment channels. Headquartered in Silicon Valley, now.gg is part of the same parent company as game.tv and BlueStacks, and is used by leading game developers to showcase their games to the world.