Limepay's payment platform allows retailers to accept traditional card payments and offer flexible installment options, all while maintaining their own branding. The platform includes a native buy-now-pay-later solution that can be white-labeled and integrated seamlessly with the merchant's payment gateway. This means that merchants can offer their customers a convenient and customizable payment experience, without the hassle of building their own payment infrastructure. With Limepay, merchants can increase customer loyalty and drive sales by offering a seamless payment experience that matches their brand.