With a focus on the Indonesian market, Pawoon provides an online point of sale application that helps SMEs in the retail industry manage their business efficiently. The platform goes beyond transaction recording and payment acceptance, offering tools and insights to attract, interact, and retain customers. It handles various business activities such as payment transactions, stock management, sales reports, and marketing, benefiting retail stores, restaurants, coffee shops, fashion stores, and beauty salons. Pawoon aims to empower SMEs by increasing their efficiency and productivity in the era of connected commerce.