Mootral's proprietary natural feed supplement, Mootral Ruminant, is based on a combination of garlic and citrus extracts and significantly reduces methane emissions from ruminants. The company's business model aims to create profitable and sustainable approaches to reducing greenhouse gas emissions, including a "cow credit" currency and a climate-friendly food standard for beef and dairy products. Mootral's solutions benefit all stakeholders, especially farmers, by improving their economic prospects while reducing their environmental impact.