The company's platform combines first-party insights with sensor data and machine-learning algorithms to detect user interests and patterns related to contextual behavior. It provides brand marketers with direct access to insights into user interests, status, motion patterns, and trends. Context360's software, Senselytics, offers an autonomous personalization solution for mobile marketers, using contextual information derived from smartphone sensors and services. The company was founded in 2014 and is based in San Mateo, California.