The Turkish-based company, Arzum Elektrikli Ev Aletleri, boasts over 90% brand awareness and offers a wide range of products, including electrical kitchen appliances, house cleaning tools, irons, and personal care items, with over 250 SKUs. With more than 700 customers in Turkey and exports to over 20 countries, Arzum is a manufacturer and wholesale distributor of consumer appliances under the brand name ARZUM.