The company provides a wide range of fashionable and comfortable lingerie, innerwear, nightwear, and shapewear products. Clovia aims to address the lack of diverse and affordable lingerie options available to Indian women, who have long been limited to vanilla and one-size-fits-all undergarments. With over 200 stores across 50 locations, Clovia is supported by Ivy Cap Ventures, Mountain Partners, and AT Capital. Its platform allows women to access designer lingerie at an affordable price range.