Rick Segel & Associates is a retail consultancy firm that specializes in helping businesses in the retail industry differentiate themselves from their competitors. Led by Rick Segel, a renowned retail expert, speaker, and author, the company believes that the key to success lies in creating an exciting difference. They offer services such as retail consulting, speaking engagements, and access to their membership site, The Retailer's Advantage. Through their expertise and resources, Rick Segel & Associates aims to empower retail businesses to thrive in a competitive market by leveraging their unique strengths and providing exceptional customer experiences.