The Singapore-based company offers a web-based tool that helps monitor and track online conversations, with features such as automated sentiment and geo-demographics. ThoughtBuzz provides a full-featured analytics service with unlimited access to billions of social media conversations, making it ideal for in-depth research, historical analysis, and the preparation of value-added reports. The platform goes beyond what other companies offer by using real-time information and creating custom views with the KPIs that matter to the user. Additionally, ThoughtBuzz offers services such as sentiment analysis, key themes, demographics, and topic intentions. The company's data platform allows marketers to connect data across paid, earned, and owned channels to determine the impact of their efforts, decide spends, co-relate and figure out trends, patterns.