The company sources fruits and vegetables from smallholder farmers and aggregators and sells them through local shops, retail outlets, hotels, restaurants, catering establishments, mobile stores on trucks, and e-commerce websites. WayCool also has a retail presence in Chennai through the brand SunnyBee, which operates retail stores, mobile stores on trucks, and e-commerce. In addition, WayCool has a number of high-quality private label products that SunnyBee produces and brands through partnerships with sister companies. The company's farmer engagement program, Outgrow, works with over 85,000 farmers, helping to increase their income through innovative quality management and food safety technology. WayCool operates a full stack, broadline product range across multiple channels and categories such as fresh produce, staples, and dairy, serving over 100,000 clients in the general trade, modern trade, and food services space.