The Cairo-based company, founded in 2019, offers services and state-of-the-art agriculture solutions to support growers and investors in establishing production facilities for quality agri-food production and economic returns. Plug'n'Grow focuses on addressing global challenges of food security and water scarcity in Africa and the Middle East by providing commercial scale hydroponic, aquaponic, and intensive aquaculture systems tailored to the region's needs. Their water-efficient systems enable farms to produce vegetables and fish at affordable costs, offering economic alternatives in agriculture for optimum output.