Jüsto is an emerging leader in the transformation of the digitally-enabled online grocery experience, offering a wide range of fruits, vegetables, meat products, beauty products, and house supplies that can be delivered directly to the customer's home. Founded in 2019 and based in Mexico City, Jüsto's business model is fully online and saves customers time and money while guaranteeing 100% fulfillment of orders and a commitment to delivering the freshest products at competitive prices. Jüsto is also committed to building a more just, fairer, and sustainable grocery model by empowering small and medium producers, giving them access to sell their products online, and supporting suppliers in establishing distribution processes and negotiating fair trade agreements for all parties.