The platform allows users to buy and sell fractional shares of alternate assets, such as real estate, through an easy-to-use online interface and app. BuyProperly aims to democratize investments in real estate by improving access and eliminating inefficiencies of alternate asset class investments for the mass market. The company's proprietary technology platform provides private market returns, public market ease of access, and the ability to build a property portfolio. BuyProperly is backed by well-known Canadian investors and has been featured in various media outlets, including Forbes, The Globe and Mail, and CBC news.