Founded in 2015 and based in Minneapolis, Minnesota, Equals 3 leverages the cognitive computing power of IBM's Watson to develop advertising and marketing solutions. The company is part of a community of over 80,000 developers on the Watson Developer Cloud platform and has joined 500 developer partners who have created innovative apps and businesses using Watson APIs. With their AI Marketing Assistant, Lucy, Equals 3 targets Fortune 1000 Marketing teams, Creative and Media Agencies, offering an Enterprise Knowledge Management platform.