The company's engagement measurement platform uses advanced neuroscience tools to measure real-time engagement, attention, and emotion for advertising and entertainment. This provides actionable data for companies to optimize advertisements, movie trailers, and digital content. SPARK Neuro's research is trusted by major brands such as GM, Clorox, and Netflix. Additionally, the company collects and quantifies data to create machine-learning based brain health biomarkers for better clinical care and therapeutic discovery.