Based in Baltimore, Maryland, idfive specializes in organizing marketing campaigns, targeting the right audiences, and providing advisory services to advance marketing and communications goals. They offer advertising, design, and marketing services, including brand development, web design, and information architecture. With a focus on using their marketing powers for good, idfive has worked with clients such as Johns Hopkins University, Smithsonian Institution, and Howard University. Founded in 2005, idfive was formerly known as Nectar, LLC and is now a marketing and advertising company providing integrated marketing services.