Founded in 2009 by Universal Music Group and Sony Music Entertainment, Vevo connects an ever-growing global audience to high-quality music video content, showcasing official music videos alongside a constantly developing lineup of live performances and innovative original programming, while offering cross-promotional support to artists across the musical spectrum, at every stage of their careers. Vevo has consistently evolved over the past decade to lead within today's ever-changing media landscape, embracing partnerships with a number of leading distribution platforms to deliver extraordinary content within ad-supported environments.