The company's family safety service allows parents to track their children's current and historical locations, set up real-time alerts for when their children travel outside custom defined geographical areas, approach a residence of a known sex offender, or when their phone is turned off. Genietrack's intelligent, extensible threat analytics platform differentiates it from the competition, and features such as GPS location algorithm, integrated sex offender residence data, and service simplicity make it unique. The service utilizes location technologies available on most smartphones to provide parents with peace of mind and security, eliminating the need for unnecessary calling or texting and helping parents answer important questions about their child's safety and whereabouts.